Every pound you raise helps fund pioneering animal-free medical research and brings us closer to a future without animal testing.
Whether you’re taking part in a challenge, celebrating a special occasion, or fundraising in memory of a loved one, these simple tips can help you raise more and inspire more people to support your cause.
Start Strong
A great fundraising page is the foundation of a successful fundraiser.
Personalise your fundraising page
Tell people why you’re supporting Animal Free Research UK. Whether you’re passionate about ending animal testing, accelerating better treatments for patients, or supporting campaigns like Herbie’s Law, sharing your reason makes people more likely to donate.
Add a photo
Fundraising pages with photos feel more personal and build trust. Use a picture of yourself, your pet, your team, or whatever inspired your fundraising.
Set a fundraising target
People are more likely to give when they can see a clear goal. Choose a target that feels ambitious but achievable, then celebrate your progress along the way.
Share Your Fundraiser Far and Wide
The more people who see your fundraiser, the more support you’re likely to receive.
Post on social media
Share your fundraising page across your social channels and keep supporters updated throughout your journey.
Ask directly
Send your fundraising page to friends, family and colleagues by text, email or message. Personal requests are often the most effective.
Don’t be afraid to remind people
Most donations don’t happen the first time someone sees a fundraiser. A gentle reminder can make all the difference.
💡 Top tip: Share milestones, progress updates and fundraising totals. People love following a journey and celebrating successes with you.
Make It Personal
People give to people, not just causes.
Tell your story
Let supporters know why this cause matters to you.
Share updates
Post photos, videos and reflections from your fundraising journey. Updates help donors feel connected to your progress.
Bring others along
Fundraising with friends, family or colleagues? Encourage them to share your fundraiser with their own networks too.
Who Should You Ask?
Don’t overthink it. The people who already know you are often the most likely to support you.
Consider reaching out to:
- Friends and family
- Work colleagues
- Sports clubs, gyms and hobby groups
- Neighbours and local community groups
- Social media followers
- Local businesses you regularly support
- Fellow dog walkers, runners or park regulars
💡 Top tip: People are far more likely to donate when they’re asked directly rather than simply seeing a fundraising page shared online.
Easy Ways to Raise More
Looking to give your fundraising a boost?
Check if your employer offers matched giving
Many employers match donations made by their staff, potentially doubling the impact of your fundraising.
Celebrate key milestones
Reached 25%, 50% or 75% of your target? Share your achievement and invite supporters to help you reach the next milestone.
Create a QR code
A QR code linked to your fundraising page makes it quick and easy for people to donate when you’re out and about.
Consider Gift Aid
If your donors are UK taxpayers, eligible donations can be worth even more at no extra cost to them.
Keep the Momentum Going
Successful fundraising is all about consistency.
Thank your supporters
A personal thank-you goes a long way and shows donors how much their support means.
Keep sharing updates
Let people know how you’re getting on and celebrate key moments throughout your fundraising journey.
Finish strong
As your fundraiser comes to an end, let supporters know you’re approaching the finish line. Final appeals often generate a surge of donations.
You’ve Got This!
If you have any questions, please get in touch at hello@animalfreeresearchuk.org.
